Jewellery by PŪŠKA is a handmade jewelry brand based in Šiauliai, Lithuania. PŪŠKA is more than jewelry. It is a message. A reminder to love yourself without compromise, to embrace your uniqueness, and to boldly express who you truly are. Our creations are made for everyone – regardless of shape, norms, or expectations. Because every person deserves attention, love, and respect – first and foremost from themselves.

MY MISSION

Self-love begins with acceptance. Not with how we look, what we wear, or how others see us – but with a deep understanding that we are worthy of love simply because we exist. Every person has their own story, their own form, their own beauty. And the things that set us apart are exactly what make us extraordinary. Every piece I create is made entirely by hand, crafted with premium materials and meticulous attention to detail.

WHAT I CREATE

I design and handcraft jewelry from precious metals and carefully selected gemstones. Since every item is fully handmade, it carries a unique character and a personal touch that no machine can replicate.

MY STORY

The journey began long before Jewellery by PŪŠKA was founded in 2024. Since childhood, I’ve loved creating wearable crafts, and that passion naturally grew into jewelry making. I first experimented with polymer macramé jewelry, but soon felt the drive to challenge myself further. For over three years, I studied and practiced working with precious metals and gemstones, eventually building my own workshop in 2024 and turning a long-time dream into reality.

WHO I AM

Behind every design, every stone setting, and every finished detail is me — Viktorija Šaulė. I approach each piece with patience, care, and the belief that small details make the biggest difference. My philosophy is simple: if I wouldn’t proudly wear it myself, it’s not good enough for my customers.

FOR WHOM I CREATE

My customers are people who value individuality, style, and the beauty of handmade craftsmanship. They care about meaningful jewelry and appreciate authenticity — as well as the people who create things with love. Let this be an invitation – to care for yourself the way you would care for the person you love most. To adorn yourself not for the eyes of others, but for that inner feeling:
I DESERVE THIS. I AM BEAUTIFUL. I AM ENOUGH – EXACTLY AS I AM.